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When was the last time you made a restaurant reservation without first checking online reviews on TripAdvisor or Yelp? Word of mouth recommendations are important. We trust the experiences of others over the claims of a company. Online reviews can help a customer to build up a strong and immediate impression of a brand’s goods and their customer service credentials Cleared The information about your company, like your name, address and phone number must be consistent across all sites where you are mentioned. Complete citations are more valuable to Google Local Pack rankings and your visibility on the web in general. This all helps spread the word about your business, find potential new customers and make it easier for them to get to your website